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GROWMARK Gleanings > Posts > Ag retailers' mobile device use on the rise
February 06
Ag retailers' mobile device use on the rise

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Meister Media Worldwide, the parent company of the CropLife Media Group, recently conducted a survey asking U.S. agricultural retailers questions about their mobile device (smartphones and tablets) usage and preferences.  Some very interesting answers were supplied by the 277 respondents. What do you find most interesting about these survey results?

  • 75% said they use a mobile device (smartphone and/or tablet) for business, up 28% from 2010. Of those, 29% use a Droid, followed by an iPhone (26%), Blackberry (23%), and iPad (18%).
  • 46% said they use their mobile device 2-4 hours a day.
  • Computers are still critical for business. Only 15% said they use their mobile device more than their desktop/laptop computer, while 65% said they use them less than their desktop/laptop computer.
  • Not surprisingly, “weather” (55%) is the most visited type of website via mobile on a daily basis. Meanwhile, 16% visit “industry-related” sites daily via their mobile device, while another 27% visit them “a few times week.”
  • When asked what they considered to be the primary benefit of using mobile for business (other than the phone itself), 59% of respondents said it is “keeping up with email.” It was followed by texting (17%) and using ag-related apps (8%).
  • 25% said they use ag-related apps “several times a week,” while email (74%) and texting (65%) are used “several times a day.” Interestingly, 43% said they “never” use their mobile device for social media.

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